Keywords are still important, as google et al uses them to place a value of relevancy on your page; however, they don't use meta keywords as one of those values due to the high levels of manipulation.
For your chosen keyword phrase you should at least have the following:
URL - keyword + short + static
Title - targeted phrase at front
Alt attributes - on relevant images
Body text - keyword density
Headings - keyword density
meta description - good, natural language and keyword rich
rel=canonical - to halt potential duplicates
You need to keep in mind that 68% of Search engine users click within the first page of results (source: iProspect research) and also, whilst you are targeting high volume search terms, you will see lower conversion rates for these search terms, rather than if you target more "long tail" searches. i.e. "hosting" is a very competitive term and will have a conversion rate of around 4% (if you are lucky), whereas "cheap uk web hosting", will have a more targeted search user with a highher conversion rate (closer to 35%)
Canonical
I could go into specifics, but Google explains it better:
Official Google Webmaster Central Blog: Specify your canonical
and you can listen to Matt Cutts explain it here:
URL
Ensure that the url created for your page contains your keyword is relatively short (recommended to be less than 165 characters) and if you are able to, make them static ratehr than dynamic.
Title
When ordering the title of your home page ensure it has it's keyword phrase at the front. for an example take a look at smashing magazines latest article: Designing “Coming Soon” Pages - Smashing Magazine <- article="" how="" is="" name="" see="" the="" title=""> | as this is what they are targetting - long tail keywords with deep links to articles.
I have just checked my URL's using this URL ReWrite Tool and it says I am already using Static URL's
Hope that helps clear things up a little
No comments:
Post a Comment